"Parents residing in north London is looking for an remarkable and skilled tutor to guide their youngest child on his first steps to growing into an British gentleman."
Upon seeing this post, you might naturally skip the term "beginning" as simple an expression.
But, it could be the most important part of this distinctive employment listing, as it seeks to find a mentor for a one-year-old.
Many of applications have since been sent in since the anonymous family posted their request for the £180,000 per year tutor, who needs to be "a uniquely qualified person".
During the past few weeks, the advert has attracted notice throughout the news, with many questioning why?
Progressive Approach
A tutoring expert, head and founder of an education consultancy, which is assisting the family in their search, stated that despite first doubt, he considered the idea "forward-looking", and "advanced".
When he met the family, he noted they understood the atypical character of their request, and how immature their son is.
But, they stated that they "were unwilling to delay any longer" to hire a tutor, as they had postponed until their firstborn was five, and by that point "cultural conditioning had by then become established".
But what does the family refer to by "cultural bias"?
It's "comprehensive", the expert answered. "How you eat, how you speak".
He said the older sibling had picked up "extremely delicate, body language" from the family, and had assumed their cultural ways. The family told the consultant they did not want this pattern to repeat itself with their new baby.
The plan: To bring in a UK tutor, who must speak with Received Pronunciation, to influence the baby right from the beginning.
Subtle Influence
"Much of the development at the start here is kind of absorbed naturally," said the CEO.
It's by means of this osmosis that the family are aiming the child will acquire the British traits they want to instil.
He noted the tutor needed to be an individual who studied at "prestigious academies – comparable categories of schools as the family plan to send their son to".
"The instructor simply needs to be the appropriate candidate, they'll be performing things they aren't even aware they're doing, simply by nature," he added.
Cost Not Relevant
The family explained to him the selected educator should ideally also have understanding of or interest in equestrian activities, winter sports, the arts and music so as to shape the child in a broad spectrum of interests.
Additionally though, he stated the family desired the tutor to register the child on a selection of lessons so the child would be "equestrian training and starting an tool by the time they are around three years old".
In the family's perspective, guiding their son become a "UK sophisticate" will result in accomplishment and provide access.
"Considering the rights and wrongs of that, because it's definitely a class statement," he notes.
However, in spite of all this instruction in "English culture", might the child pick up what is termed cultural bias from the international family he lives with regardless?
"Yes", answered he. "The family realize this might not succeed, but they've simply adopted the attitude of, 'we should try and we should start as quickly as we can', because the price of it is not relevant," he explained.
Impractical
Several in the education sector who have those reservations.
Another CEO, chief executive of a tutoring service, who provides individual instructors, stated that "the process of becoming bicultural, or indeed, forming one's identity, is something that must be grown into, not designed."
The expert wrote that he had emigrated from China to the Britain at the period of childhood, and had been raised understanding and embodying both cultures. He went on to study at the University of Cambridge.
"The notion that an individual can act as a representation of Britishness, an individual who can somehow transplant the attributes of a British gentleman to a one-year-old child, seems to me naive and unfeasible," he stated.
"In my experience, having a quintessentially UK tutor from early childhood will does not instantly produce the outcome they want.
"I never had that kind of mentor, and however I have been fortunate enough to enjoy several of the experiences they aspire for their son."
He added: "The reality is, personal identity cannot be forced from the outside influences; it must be embraced, and it must come from within."
Acquiring Englishness
Certainly, English culture is something the CEO hopes can be instructed – and marketed.
"I think the fact that the global community holds us in this light is something that we should be cherishing|valuing|appreciating